WHEN TECHNOLOGY MEETS MARKETING

We can work on some or all of the phases of the project.

Integrazione Software Marketing Automation

START-UP PHASE OF THE PROJECT

Consulting

analysis of the existing ecosystem and proposal of a solution (architecture, platform choice)

Design

design of the solution, design of the data model and definition of the flows, protocols and methods of integration

Implementation

implementation of the solution

Integration

integration with existing systems

Maintenance

maintenance of full efficiency and monitoring

PROJECT MANAGEMENT

Strategic consulting

Strategic consultancy on projects of Database Growth, Loyalty, CRM, CLC and Marketing Automation: Assessment, Strategy, Performance Optimization, Architecture, GDPR Consultancy.

Analysis

Analysis of flows and touchpoints, Database status and Database Quality Analysis, Performance Analysis, Recency - Frequency, Monetary Analysis.

Engineering

Implementation of single- or multiple channel Customer Journey (campaigns, transactional, automated): strategy, design, implementation, testing, sending, analysis of results.

Operations Management

Full-outsourcing management of the operational aspects of a CRM and Marketing Automation project, with a particular focus on performance: planning, copywriting, design, implementation, testing and launch.

Support

Technical or operational support to the client’s dedicated project team.

TraininG

Training of the client’s dedicated project team on strategic, technical and organizational matters.

EMAIL MARKETING PERFORMANCE

Assessment and performance analysis:
we analyze the performance of DEMs and newsletters, identifying areas for intervention and solutions to deliver enhancements

Design and implementation of templates

DEM Operations Management:
we deal with planning, copywriting, design, production of HTML, implementation, testing, sending and reporting

Monitoring: we monitor the progress of DEMs and newsletters on the basis of the selected KPIs.

Assessment e analisi di performance:
analizziamo le performance di DEM e newsletter, individuando ambiti di intervento e soluzioni migliorative
Design e implementazione di template
DEM Operations Management:
ci occupiamo di: pianificazione, copy, design, produzione di HTML, implementazione, testing, invio e rendicontaziione
Monitoraggio: monitoriamo l’andamento di DEM e newsletter secondo i KPI identificati.

Identity - centric solutions

We have developed solutions that we can supply in SaaS or on-premise mode and which we can customize on the basis of the project requirements.
The solutions are integrated at the input stage with the client’s databases and at the output stage with the selected Marketing Automation platform.
We can develop custom components for use on identity-centric projects.

Customer Data Platform
Loyalty Engine
SSO
Preference center
Privacy center