What is Marketing Automation?

At E-ONE, we believe that marketing automation is not a piece of software, but a set of strategic processes and a form of strategic thinking, with what it takes to bolster and increase the effectiveness of omnichannel communication with the consumer.
Come gestire in modo efficace il CRM

Situated within a CRM strategy, Marketing Automation allows you to automate the sending out of communications based on the occurrence of specific events (triggers).

In CRM projects, customer data are analyzed with a view to constructing campaigns that are more highly targeted and, therefore, more effective.

The data that are collected and which may be utilized within the project are as follows:
CLIENT DETAILS
CONTACT DETAILS
GDPR CONSENT
PROFILING DATA
DATA ON PURCHASES
BROWSING DATA
ACTION

Customer Journey

Why journeys matter

CUSTOMER JOURNEY is a term that is being used with increasing frequency in the marketing field.

The journey is constituted by the continuous, fluid moments – before, during and after the purchase – on which the relationship with the customer is constructed.

Come utilizzare la Marketing Automation

What is the Marketing Automation Maturity Matrix

Migliori tool per Marketing Automation
The Marketing Automation Maturity Matrix is a method of analysis geared towards measuring the level of Marketing Automation of an organization (a company, an agency, or even a division within a company).
The assessment aims to:
  • Describe objectively the status of the project

  • Identify the areas that require priority intervention, setting appropriate objectives and a feasible timeline for the operations to be carried out

  • Identify the KPIs that require priority intervention, setting appropriate objectives and a feasible timeline for the operations to be carried out

  • Lay the foundations for a periodic review, in order to monitor the progress of the project

WHO IS IT GEARED TOWARDS?

For all companies that have a Marketing Automation or Loyalty project under way, or which intend to implement one.

For all companies and brands that have a customer database and want to understand how to turn it into an asset.

HOW DOES IT WORK?

The Marketing Automation Maturity Matrix analyzes 6 main areas of the project:

  • Database

  • Actions / Campaigns

  • Automation

  • Teams & Flows

  • Marketing Automation platform & Data model structure

  • Technology Architecture (infrastructure, touchpoint, channels)