Situated within a CRM strategy, Marketing Automation allows you to automate the sending out of communications based on the occurrence of specific events (triggers).
In CRM projects, customer data are analyzed with a view to constructing campaigns that are more highly targeted and, therefore, more effective.
The journey is constituted by the continuous, fluid moments – before, during and after the purchase – on which the relationship with the customer is constructed.
Describe objectively the status of the project
Identify the areas that require priority intervention, setting appropriate objectives and a feasible timeline for the operations to be carried out
Identify the KPIs that require priority intervention, setting appropriate objectives and a feasible timeline for the operations to be carried out
Lay the foundations for a periodic review, in order to monitor the progress of the project
For all companies that have a Marketing Automation or Loyalty project under way, or which intend to implement one.
For all companies and brands that have a customer database and want to understand how to turn it into an asset.
The Marketing Automation Maturity Matrix analyzes 6 main areas of the project:
Actions / Campaigns
Teams & Flows
Marketing Automation platform & Data model structure
Technology Architecture (infrastructure, touchpoint, channels)