Approach

Marketing Automation
is not a tool

We’ll show you how to create a successful project!

We believe that Marketing Automation should not be reduced to the acquisition of a platform – first and foremost, it is about:

KNOWLEDGE OF THE CUSTOMER

STRATEGIC VISION

PROCESSES

In the Marketing Automation projects that we deal with, the objective is always to construct a long-term relationship with the end customer, which – in order to be durable – must be fruitful for both parties, the company and the consumer.

Our projects are marked out by the following features:

UNIFIED VISION OF THE CUSTOMER

AUTOMATION

Data-driven

OUR APPROACH

We analyze the results with a view to optimizing performance and setting up new actions, because a Marketing Automation project never comes to an end.

THE WAY WE WORK

In-depth knowledge of the subject, acquired on projects across various sectors (Mass-market Retail, Entertainment, Finance, Fashion, etc.)
Data-driven approach implemented before, during and after the creation of every Customer Journey or campaign

Curiosity and ability to experiment: at E-ONE, we have created some of the most innovative projects in the fields of Loyalty and Marketing Automation
Painstaking care and attention to detail
Technical approach to the project.

KEY SUCCESS FACTORS

What successful projects have in common

Ownership
Synergy: collaboration and trust between project manager and agency
Long-term, customer-oriented perspective
A favorable company eco-system

There are certain sectors in which projects achieve good results more rapidly than others: the sectors in which purchases are made repeatedly and frequently; and those that concern passions and that have a low purchase price with respect to the perceived value of the product or service. Underpinning that success is the database, which must be constructed and handled with a view towards the longer term, deploying a CRM oriented e un approach and setting clear objectives. Crucially, the data must be used to design the strategy.

Marketing Automation is not a tool